KEELED
Get in touch

Hi, I'm Mary. I help teams cut BOM costs by 15–25%.

I'm a Shenzhen native and shipped American-made units to scale. I speak the languages of both sides (literally).

Mary Ma, founder of Keeled
Mary Ma · Founder

I took part in shipping Corvus One. The fully autonomous platform for warehouse inventory management.

While hardware teams optimize and derisk technical feasibility,
I derisk cost, quality, and long-term supplier reliability early on
— it's insurance against costly future redesigns.

Enterprise Infra Startup
Stage: EVT

Sub-component over 20% of BOM, costing $120k/yr.

−60%
Component Cost
−50%
Overall BOM
$72k+
Annual Savings
Read
Automation Integrator
Stage: PVT

Losing $10k/mo to shipping damages, customers complained about SLAs.

1 wk
To Prototype
0
Damages After*
$120k+
Loss Avoided / yr

*0 damages due to shipping

Read
Hardware Engineering Consultancy
Stage: PVT → MP

Repeated failure in 80% of RMAs, costing $45k/mo of engineering time.

2 wks
To Solution
−95%+
Failure Cases
−50%
Part Cost
Read

What is preventing you from shipping your hardware THIS quarter?

Let's see if there's a fit. 5 min call, no obligation.

To teams designing, prototyping, and shipping hardware in the US, EU, and Greater China — I can meet you where you are:

01
Concept drawings
02
Initial prototypes
03
Early volume
04
Scaling production

Two ways to engage

I work in your BOM.

When

Your first units are built, but cost, minimum order quantity, quality, or vendor reliability have generated problems, or are starting to be a cause for concern on the next batch size.

What's the first step
  • Line-by-line BOM review to identify highest priority parts.
What Done Looks Like

Better parts in hand from a qualified supplier that you're confident committing to in growing volumes. The BOM is improved, whether that's on cost, quality, or order cadence.

I work on parts — whether they exist yet or not.

When

You're in early development — hardware architecture might not be locked in, but you're already running into questions about component quirks, lifecycle, or your design's manufacturability at scale.

What's the first step
  • Specs and constraints review to isolate dev blockers for parts.
What Done Looks Like

The primary blocker on the part is resolved — whether that's samples in hand, a reliable supplier that supports prototypes and volume, or a derisked sourcing plan for components at the end of its supported lifecycle.

Let's see if I can help unblock your hardware project.

I take confidentiality seriously. I'll aim to respond within 1 business day if there's a fit.